There are several ways on How to Promote a Product Online and make it gone viral. Some of the techniques here are FREE and some cost money. So, it is great to know both types then choose which one to go later on.
Why Promote a Product Online?
Let’s talk about the reasons why we want to promote a product online. Obviously, it can reach worldwide audiences easily by using the power of internet. Another reason is the lower investment to start-up online campaign. There is no excuse for traditional business to stay out-dated!
If you have not had a sales funnel, you might want to learn using it first or hire experienced marketer to set it up for your product. Without sales funnel, your chances of conversion is really small and people probably not going to buy it. Sales funnel is just a set of system that filter your audiences from giving up their email, watching your product video, see your product overview and testimonials, to eventually buy the product.
Don’t worry about it. You can still promote your product without complicated sales funnel. It is just an option that you might want to consider in hoping a product gone viral fast!
Ways to Do Online Promotion!
There are many ways to promote your product online and show it to people all over the world. The path you choose can be very tricky. So I will explain in depth later on. Here are several mediums/options to promote a product using internet:
- Solo Ads
- Social Media Advertising
- Google Adwords
- PPC (Pay-Per-Click)
- Video Ads
Those are some popular ways to give your audiences the opportunity to check out the product. Depending on your budget, you can escalate your product easily if you have a great one to promote.
What is Solo Ads?
Solo Ads is basically a service that allows you to promote a product to other person e-mail list. Example: Tony has 1000 subscribers in his e-mail list. Now you come to him and make a deal. Hey Tony! I want to promote this product to your 1000 subscribers, how much would it cost me?.
The usual price of Solo Ads depends on that person. He can charge you between $50 – $200 for sending your offer to his 1000 subscribers. Note that NOT all of them will buy your product. So you need to find another person to buy this service and track down which one has more active subscribers.
Things you need to do for Solo Ads is simply preparing an e-mail that at the end of it is a link to your product. If you are a beginner, then you need to pay someone writing an attractive e-mail campaign that will increase the conversion rate.
What is Social Media Advertising?
Social Ads is the offer or banner shown on social media such as Facebook and Instgram. Those two are the most popular one. Some use hashtag and weird technique to suck people into a sales funnel.
Facebook is also a great place to promote your product using its banner to show up. When people click on it, it will bring them to your page and see your product. If they are interested, they might want to click on the link and get into your sale funnel. For more details click on Facebook Advertising here.
What is Google Adwords?
Google Adwords is an awesome way to get visitors to see your site and product. This one however is more targeted. Let say you are selling an antique glass. So who you want to target is a household. They are more likely to be interested in your product. This can be done using keyword research and put your offer on the first page of search engine.
Once someone click on your ads, you will be charged 5 cents to $50 per click depending on how popular is the keyword you use. You really need a big investment here! But if your product is good, chances you will make huge profit.
Watch the video here for more details:
What is PPC or Pay-Per-Click?
PPC is almost the same as Google Adwords. The difference is PPC shows your ads on other people’s blog. Let’s use the antique glass again. What you want to do is finding a blogger that are posting an article about antique glass and make sure he/she has a well-established visitors!
You as the product owner can negotiate the price of how much does it cost per click. Usually it ranges from 50 cents – $2 per click. As you can see that PPC is much more cheaper than Google Adwords.
What is Blogging?
Blogging is perhaps the cheapest method to get your product gone viral, however it takes time to grow and built. As a blogger you need a domain name($10/yr) and webhosting(3.96/mo). That’s all you need to pay. The rest is hard work for building its authority and ranked on search engines. When it is ranked, you will get tons of visitors. And tons of visitors = opportunity to make money with your product. ( Learn more about generating revenue on a website here! )
What is Video Ads?
Video Ads is what you see mostly on Youtube. This kind of ads can be costly as Google Adwords. Alternatively, you can create your own video and link to your product site under the video description. If you have some money in place, you can hire professionals to create an enticing video about your product and launch it on Youtube. Likewise, you just create your own as much as you can. People will probably find the uniqueness in your video and decided to buy your product evntually!
That’s the quick overview of popular mediums you can promote a product. If you want to learn more for FREE, check out my recommendation platform that will guide you step-by-step from scratch to promote your OWN product or Other people product.
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